Should you worry about opens and clicks?
25 April, 2023
How to increase sales by 30%? With quality mailing
Who could’ve guessed that an established fashion e-shop which operates in 17 markets, certainly no rookie in its field, would end up struggling with the negative impacts of emailing on its sales. In addition to the long-term decline in the email open rate, its revenue was also being crushed by poor deliverability. The client consulted with marketing agency Hooky about the problem and decided it was time to replace the existing emailing tool. The choice was Mailkit, which increased the client's revenue by a full 30%!
Such a significant change required precise coordination between the client, Hooky and Mailkit. This involved replacing the mailing tool in 17 markets where the client was active. The teams had to be particularly careful with the vitality of the existing databases and take into account the large differences in their quality. Regardless of the change, all triggers had to be retained – the automatic responses of the mailing to recipient behavior. The transformation of the tool also had to have no impact on the content and creativity of the emailing outputs.
In this way, Mailkit primarily took care of the technological side and infrastructure of the client's mailing. This meant that all the client's sent emails ended up in the exact inbox they were supposed to go. In just two months, it was clear that the high level of commitment from all three teams had paid off. The client's sales increased by 30% and even though the volume of mailings decreased, the increase in visits to the e-shop was maintained. The positive trend in the mailing of the popular fashion e-shop continues to this day.
The client's revenue increased due to
- Hooky's accurate analysis of the client's situation and its intricate work with the fluctuating vitality of the databases
- Mailkit's long experience in mailing to foreign markets and uncompromising approach to security and deliverability
- the coordination of all teams and their high level of commitment. Increase your e-shop sales with Mailkit's quality mailing tool too.
